Want to Collaborate?
I am a non-exclusive content creator and influencer that works directly with brands to create a mutually beneficial partnership.
I have independently built my brand without an agency or middleperson and every aspect of my business is ran in-house with my team. This business model allows me to choose the companies that I work with, maintain direct communication with brands, and set fair and transparent rates without agency fees.
Hi, I'm Mel.
Pronouns: they/them
I'm a non-binary Creative Director that produces content for more than 1 Million followers on TikTok and over 100k followers on Instagram. I make empowering, inclusive videos for everyone with an emphasis on gender neutral fashion and LGBTQ+ lifestyle. My platform reaches people from all over the world at all ages and from all genders.
Outside of Tiktok and Instagram, I have been featured in the New Statesman and Gay News Today, modeled for multiple fashion brands, appeared in Noveau Arcade's music video "Crazy Like That", and performed with Valtesse in Seattle, Washington as a stage performer and aerialist.
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My goal is to build partnerships with brands that share the same objective: Promoting diversity by giving more LGBTQ+ and non-binary representation in mainstream media.
Creating Partnerships & Building a Brand
Traditional Marketing vs. Influencers
Paid advertisements only reach a select amount of people in your target audience, based on the amount of money you want to invest. This means you are paying companies like Google per click on your website based on analytics such as their search history and location. But what if your brand wants to reach a specific target audience all around the world based on unique interests like what they think is funny, their design aesthetic, and things that inspire them? That is how influencers can help.
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Forget everything you have ever learned about marketing because influencers bypass traditional strategies and reach audiences that advertisements can’t. Social media platforms like TikTok and Instagram match followers with creators based on their interests and emotions, not calculated analytics like age and location. Audiences then follow creators with the intention of staying up-to-date with the latest trends and posts from the perspective of the creator.
I am not your typical influencer.
Any person with followers that post sponsored content can call themselves an “influencer” and any influencer can post a product on social media with a business shoutout. However, I want to collaborate to build a brand with long-term growth. I typically do not create single promotion posts on social media. Instead, I run influencing campaigns that will promote a brand through a series of posts over a specified amount of time.
I have organically built a social media platform with followers that trust my opinions. That is why I choose brands over businesses. Companies sell products, but brands create a vision. I consider whether a brand aligns with my values, goals, and my community before I weigh monetary values and contract terms.
I am worth your investment.
Your company has invested itself in the products you sell. That investment probably included some expensive advertisements with little return. However, I can reach hundreds of thousands of followers all over the world within seconds on my platform. My rates are based on the number of followers and my content engagement at the time of agreement.
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I base my rates on objective, third party evaluations to guarantee fair and transparent rates with my partners. For an estimate of my value, check out FeedPixel and Influencer Marketing Hub for TikTok rates, and Inzpire.me for Instagram rates. These sites will only provide you with an estimate of what my rates would be based on my followers, engagement rate, and platform. Prices are not guaranteed.
You must contact me directly to discuss specific pricing.